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Dorcelstore offers a unique approach to adult entertainment with a focus on high-end sensual well-being. The shops are targeted at couples, women, and men of all ages. Breakdown of customers is as follows: 55% couples, 23% women and 22% men.

Dorcelstore is the first sensual concept store dedicated to all kinds of pleasures and open to everyone. The atmosphere and the pure yet warm decoration have been carefully thought out by Malherbe Design agency, so that everyone can find their pleasure without any shame. No product that could offend the younger audience is accessible to them; the most daring items are displayed in a limited area to which access is restricted to adults.

Dorcelstore offers more than 2.500 carefully selected items of fun and sensual products (lingerie, body care, sextoys and accessories, etc.). The stores are also well known for their counsellors who are there to help customers choose the right products to meet their needs.

Dorcelstore's national presence began in metropolitan France and includes shops in Lorient, Nantes, Brest, Rennes, Saint-Brieuc, Le Mans, Rouen, Lille, Caen, Tours, Bordeaux, La Réunion, Angers, Clermont-Ferrand and Cap d'Agde.