Mission and values

Home Fleche Fil d'ariane  Marc Dorcel GroupDorcel Fleche Fil d'ariane  Marc Dorcel GroupMission and values


Dorcel is a creator and provider of pleasure. Its purpose is to allow everyone to enjoy themselves and their sexuality in a free and positive way, through the premium fantasies and experiences the brand offers.



Dorcel is a French company that works in complete transparency and respects the institutions and laws in force. The brand is also careful to listen to its stakeholders and considers the challenges of its working environment. Therefore, Europe's leading adult pleasure brand offers its customers only safe, quality checked, and high-end products and services.



The brand is fully committed to the right of consenting adults to enjoy a liberated sexuality, respectful of each other and the law.

Dorcel is a company where human and social values are very important. The brand is strongly committed and does not shy away from regularly reassessing itself to maintain its relevance to the evolution of our society.

The French brand, which stands for ethical and responsible adult pleasure, doesn’t hesitate to act for the protection of minors, the implementation of editorial and deontological charters, the creation of standards or the protection of personal data.



For the brand, pleasure and generosity are two inseparable notions. Therefore, Dorcel ensures that it is generous towards all its stakeholders: customers, partners, employees, or any other adult. The brand brings a daily support to adults in their quest for pleasure, with concrete actions such as the creation of special moments for customer ambassadors and employees (dedicated events, focus groups, receptions, etc.), the free distribution of more than 20.000 sex toys, and its involvement during the Covid-19 public health crisis (support for the Hospital Foundation, free access to VOD and TV platforms for more than 50.000 French people).