20 August 2006
DORCEL STORE – THE CONCEPT
DORCEL STORE is the first concept store aimed to well-being and to all the pleasures opened in
France!
It is dedicated to men and also women, for the pleasure of couples. This concept store of more than
300m2 offers in a funny but high class and trendy place, the largest selection of sexy products
available in France.
Far from the Sex-shop concept, this first DORCEL STORE is a sexy Entertainment shop, high class
and opened to the largest public.
The decor is voluntarily class, soft and fun. The colors are sensual, glamorous and trendy (pink, white,
red, and parme) Pure and modern, the seducing atmosphere is done to make you feel more at ease
buying your sexy partners.
The designed furniture has been created to measure and the luxurious material carefully chosen. The
design is made by Poivilliers Eeckman.
The graphic decoration has been specially created by the painter Walter Minus known for its
illustrations of women magazines and comics.
OPENED TO EVERYONE
This store welcomes a large public and has been specially created to respect everyone’s sensibility.
Every product and packaging has been selected in this way.
The hottest products (DVD, Sex Toys…) are exposed in a limited area, forbidden to people under 18
years old. This private corner is a guarantee; it ensures the minor protection and prevents them from
seeing chocking products.
THE PRODUCTS
DORCEL STORE’s vocation is to offer the best erotic and sensual articles, from the most classical to
the most original. Those products have been selected all over the world (USA, Canada, China,
France, Italy, Poland…)
Daring underwear, sexy dress, mischievous gadgets, DVD’s, games, guides, massage oils, body care,
sex toys, underwear for men…More than 2500 products have been referenced.
Birthdays, hot nights, Valentine’s Day, stag party…products adapted to every occasion, to every envy
and to all budgets!
The design of the products and of the packaging is exculpated and studied so that those products
could be assumed.
Until today, those products, even used by a large number of French people, were bought
confidentially, mail ordered or in Sex Shops, hardly accessible for the large public.
Around 20¨% of French people would be using a toy for their sexual games, whereas 43% of American and 49% of British people would be the happy owner of a sex toy. (Source : DUREX Survey 2004).
PLACE : LANESTER
MARC DORCEL’s objective is to develop DORCEL STORE in all the medium sized cities. The aim is
to make it accessible to everyone in France.
Their implantation is planned in the periphery of those cities, in commercial areas, close of the major
axes of communication, as in Lanester – Lorient.
INFOS
Hours :
From Monday to Saturday from 10am to 8 pm
Nocturnal on Friday until 10pm
Weekly closing on Sunday
Access :
The Dorcel Store is in the Lanester commercial
area near from Lorient around the national
road 165.
DORCEL STORE
ZI de Manebos
Rue Rouget de l’Isle
56600 LANESTER
Tel : 02.97.89.26.05
Free Park
Contact Presse
presse@dorcel.com / +33 (0)1 45 67 93 30