I – Road trip of a spoiled child II – U-turn III – And… “VIDEO MARC DORCEL” is born IV – MARC DORCEL : a pledge of quality V – A policy based on high-class movies VI – Birth of a multimedia group
I – A prestigious, innovative label for all adults II – A global media know-how III – A distinctive positioning IV – Everlasting style, ever-changing contents Appendix I – Key dates Appendix II – Key figures Appendix III – Links to pleasure
I – Summary and key issues II – Women and X movies: Stereotypes die hard III – The core target : Men IV – Young adults and X movies: a buying yet low-paying audience V – No taboo big spenders: Gays VI – Increasingly dematerialized consumption trends
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